5 ways AI will change the future of Marketing

5 ways AI will change the future of Marketing

Artificial intelligence is bound to change the future of marketing in many areas and in various ways. The number of companies using AI has grown by more than 270% in the last four years and the global market is expected to reach 267 billion of dollars by 2027 (Source:...
Data Quality: an essential element for businesses

Data Quality: an essential element for businesses

According to the Global Data Management Community (DAMA), Data Quality is the planning, implementation and control of activities that apply data quality management techniques, in order to ensure that they are fit for purpose and meet the needs of users. Today, most...
Digital&Green: sustainable innovation

Digital&Green: sustainable innovation

Reconciling technological innovation and environmental protection to design a better society: it is the real challenge that we face in this particular historical moment. Sustainability is no longer an option but a necessary path. Companies play a decisive and...
Web scraping & Sentiment Analysis

Web scraping & Sentiment Analysis

Today, data scraping plays an increasingly strategic and important role in identifying trends, analysing the use of products and setting up marketing strategies. The term “web scraping”, from the verb “to Scrape”, is a Crawling technique. A...