Data Analysis: How to Leverage Holiday Insights
#ffcc00;” >Sales channel performance: In an increasingly omnichannel world, it is crucial to understand which channels performed best. E-commerce could see record sales, but the physical store could reveal an increase in traffic thanks to special promotions or...
The Role of Cybersecurity in Christmas Digital Transactions
The Christmas Digital Transactions represent one of the busiest periods for online commerce. With the exponential increase in sales during the holidays, the attention of cybercriminals is also growing. This makes cybersecurity a crucial issue, both for consumers and...Investing in Training: Preparing Human Capital for the Digital Revolution
Preparing human capital is essential. We live in an era of rapid, technology-driven change. Companies must adapt to remain competitive, and the key to success is only one: investing in training. Training is not just a cost; It is a strategic investment. Every euro...
Where’s my package? How Black Friday shows the importance of personal and territorial data
Waiting for your package is a common time for many, especially during Black Friday. On November 29, with millions of purchases, the question “Where is my package?” becomes crucial. But how can a logistics system ensure that your order arrives at its...