The importance of security in marketing strategies Cybersecurity has become a priority for all companies, which are continuously exposed to cyber attacks. In most companies, Marketing is considered the weak point of Cyber Protection especially in the management of...
2023 started a few days ago and promises to be very interesting in terms of tech trends. It will presumably be a year of transition, able to consolidate trends that have evolved for years and evaluate innovative solutions in the field of Artificial Intelligence. It is...
Business Analytics (BA), also called Advanced Analytics, allows businesses to analyse their data to identify models, generate information to make strategic decisions, and automate processes by connecting intelligence and action. Every day, every company produces a...
Artificial intelligence is bound to change the future of marketing in many areas and in various ways. The number of companies using AI has grown by more than 270% in the last four years and the global market is expected to reach 267 billion of dollars by 2027 (Source:...
According to the Global Data Management Community (DAMA), Data Quality is the planning, implementation and control of activities that apply data quality management techniques, in order to ensure that they are fit for purpose and meet the needs of users. Today, most...
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