Data Cleansing
Data Cleansing is a fundamental work today. Technologies in recent years have led to an incredible amount of accumulation of data and the transformation of society, the economy and the way of life of citizens.
In this process of digital revolution, public and private agencies are involved such as companies, schools, healthcare system, justice, cities, security, but also citizens across the world. Every day, each of us contributes to this transformation with the use of smartphones, computers and other personal devices.
Digitalisation has led to an enormous amount of accumulation of data. In 2025, in fact, this number is expected to reach 175 zettabytes worldwide. The problem is that most of these data are incomplete, obsolete, unusable or not strategically exploited. In order to have value, the data must be checked, verified, updated and corrected. For this reason Data Cleansing becomes the key to success for any business.
What is Data Cleansing?
Data Cleansing is the process that deletes or corrects incorrect, inaccurate, deduplicated or irrelevant data. In this way the available data will be reliable, consistent and brings more value within the organization
The Benefits
Data Cleansing leads to quality data that will help to:
• Improve decision-making processes
• Save team time
• Reduce costs and increase productivity
• Optimize resources
• Improve the CRM
• Build more effective marketing strategies
• Know your customers better
The question is: do you want to Drive the Data or Data by Driven?
Data Cleansing should not be understood as a remedy to store data, but as a preventive and proactive solution on the data to be stored. Thanks to the services offered by Drive 2 Data you can transform the Garbage-In, Garbage-Out effect into Garbage-In, VALUE-Out. Through Data Quality operations such as data normalization, deduplication, geocoding and georeferencing, we provide you with clean data that you can use to improve your business strategies.