Territorial data

Territorial data: address normalization

Territorial data are very important

Normalization of addresses, Geocoding and Georeferencing

Today data is vital energy for any company or public body. But their collection is often subjected to human error. For example, by updating the company’s Data Base we might make some typing mistakes when the cap or the house number of a customer. If we multiply this error for weeks and years, the result will be an inefficient Data Base that will lead to a waste of money, resources and time.

Through Address Normalization, Autocomplete, Geocoding and Georeferencing operations, you will be able to better manage territorial data and build strategies that bring value to your company.

The Advantages of Address Normalization and Autocomplete

Drive 2 Data Address Normalization service analysis, corrects data inaccuracies and deduplicates them. Moreover, thanks to the Autocomplete, errors will be reduced to the maximum during the manual data insertion phase. It automatically completes the addresses, making the insertion operation faster and returning verified data in real time. This involves:

  • Increased mailing accuracy, reducing shipping costs to wrong or non-existent addresses;
  • A more effective CRM;
  • A more satisfied customer

 

The advantages of Geocoding

Geocoding assigns territorial codes based on data from the National Statistical Institute. In this way you can access the statistics of the area of your interest by obtaining useful information that will allow you to:

  • Improve customer marketing analysis actions through the use of territorial clusters.
  • Do a more accurate search to know your target.

The advantages of Georeferencing

Georeferencing addresses allows you to associate them with geographical coordinates. It can be used to:

  • Optimise route management by reducing costs and time.
  • Geolocate your store to help your customers find your stores.
  • Make more accurate market analysis

 

These are just a few of the many actions you could take to create business value from the collected data. Time to turn your business around!

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