{"id":16418,"date":"2021-05-19T04:17:19","date_gmt":"2021-05-19T09:17:19","guid":{"rendered":"https:\/\/drive2data.com\/es\/?p=16418"},"modified":"2024-05-03T10:55:33","modified_gmt":"2024-05-03T14:55:33","slug":"como-gestionar-los-datos-territoriales-de-manera-estrategica","status":"publish","type":"post","link":"https:\/\/drive2data.com\/es\/como-gestionar-los-datos-territoriales-de-manera-estrategica\/","title":{"rendered":"C\u00f3mo gestionar los datos territoriales de manera estrat\u00e9gica"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbinvisible\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbdisplay:none;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Datos Territoriales<\/h2>\n

Datos territoriales: normalizacion<\/h3>\n

Los Datos territoriales son importantes<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.19.5″ background_color=\u00bb#020000″ collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/h2>\n

Normalizaci\u00f3n de direcciones, geo<\/span>codifica y geo<\/span>referenciaci\u00f3n<\/h2>\n

Hoy en d\u00eda los datos son energ\u00eda vital para cualquier empresa u organismo p\u00fablico. Pero su recogida es a menudo propensa al error humano. Por ejemplo, actualizando la base de datos de la empresa, podemos equivocarnos escribiendo el c\u00f3digo postal o el n\u00famero de la casa de un cliente. Si multiplicamos este error durante semanas y a\u00f1os, el resultado ser\u00e1 una base de datos poco eficiente que dar\u00e1 lugar a un desperdicio de dinero, recursos y tiempo.<\/p>\n

A trav\u00e9s de operaciones de Normalizaci\u00f3n de direcciones, Autocomplete, Geocodifica y Georeferenciaci\u00f3n, podr\u00e1s gestionar mejor los datos territoriales y construir estrategias que den valor a tu empresa.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text admin_label=\u00bbWhat is Data Cleansing?\u00bb _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Las ventajas de la Normalizaci\u00f3n de las Direcciones y del Auto<\/span>complete<\/strong><\/h2>\n

El servicio de Normalizaci\u00f3n de Direcciones<\/strong> de Drive 2 Data<\/strong> analiza, corrige las inexactitudes de los datos y los deduplica. Adem\u00e1s, gracias a la Autocomplete<\/strong>, los errores se reducir\u00e1n al m\u00e1ximo en la fase de introducci\u00f3n manual de datos. Completa autom\u00e1ticamente las direcciones, haciendo la operaci\u00f3n de introducci\u00f3n m\u00e1s r\u00e1pida y devolviendo datos verificados en tiempo real. Esto implica:<\/p>\n

    \n
  • Una mayor precisi\u00f3n de env\u00edo, reduciendo los costos de env\u00edo a direcciones equivocadas o inexistentes;<\/li>\n
  • Un CRM m\u00e1s eficaz;<\/li>\n
  • Un cliente m\u00e1s satisfecho<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbThe Benefits of Data Cleansing\u00bb _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Las ventajas de la Geo<\/span>codifica\u00a0<\/strong><\/h2>\n

    La Geocodifica<\/strong> asigna c\u00f3digos espaciales en base a los datos del Instituto Nacional de Estad\u00edstica. De esta manera puedes acceder a las estad\u00edsticas de tu \u00e1rea de inter\u00e9s obteniendo informaci\u00f3n \u00fatil que te permitir\u00e1:<\/p>\n

      \n
    • Mejorar las acciones de an\u00e1lisis de<\/strong> customer marketing<\/strong> mediante el uso de clusters territoriales.<\/li>\n
    • Hacer una b\u00fasqueda m\u00e1s precisa para conocer mejor tu target<\/strong>.<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text admin_label=\u00bbThe Benefits of Data Cleansing\u00bb _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Las ventajas de la Geo<\/span>referenciaci\u00f3n<\/h2>\n

      La Georeferenciaci\u00f3n<\/strong> de direcciones permite asociar estos \u00faltimos con coordenadas geogr\u00e1ficas. Se puede utilizar para:<\/p>\n

        \n
      • Optimizar la gesti\u00f3n de las rutas reduciendo costes y tiempo.<\/li>\n
      • Geolocalizar tu tienda para ayudar a tus clientes a encontrar sus puntos de venta.<\/li>\n
      • Hacer an\u00e1lisis de mercado m\u00e1s precisos<\/li>\n<\/ul>\n

        Estas son solo algunas de las muchas acciones que podr\u00edas implementar para crear valor corporativo a partir de los datos recopilados.<\/p>\n

        \u00a1Es hora de cambiar tu business!<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb25px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb70%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_button button_url=\u00bbhttps:\/\/drive2data.com\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCUBRE MAS\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.5″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb22px\u00bb button_text_color=\u00bb#ffb300″ button_bg_color=\u00bb#020000″ button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#E09900″ button_border_radius=\u00bb10px\u00bb button_font=\u00bb|600|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb||2%||false|false\u00bb custom_padding=\u00bb16px|16px|16px|16px|false|true\u00bb box_shadow_style=\u00bbpreset1″ locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-f2ce690f-aeee-4241-a830-be586ba3dd75%22:%91%93}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Datos Territoriales Datos territoriales: normalizacion Los Datos territoriales son importantes Normalizaci\u00f3n de direcciones, geocodifica y georeferenciaci\u00f3n Hoy en d\u00eda los datos son energ\u00eda vital para cualquier empresa u organismo p\u00fablico. Pero su recogida es a menudo propensa al error humano. Por ejemplo, actualizando la base de datos de la empresa, podemos equivocarnos escribiendo el c\u00f3digo […]<\/p>\n","protected":false},"author":1,"featured_media":19155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[184],"tags":[],"class_list":["post-16418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\ncomo-gestionar-los-datos-territoriales-de-manera-estrategica -Drive2Data<\/title>\n<meta name=\"description\" content=\"Gracias a la normalizaci\u00f3n de direcciones, geocodificaci\u00f3n y georreferenciaci\u00f3n, podr\u00e1 administrar mejor los datos territoriales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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